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Video: Alexa Chung for Madewell

October 10, 2011 - 8:55 pm

Alexa Chung‘s international style persuasion is undeniable. What is it about this long-legged model-turned-MTV personality-turned street blogger obsession-turned brand ambassador? She wears something, I want it. It’s a fashion influence that we wish we could bottle!

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Here’s Chung in her latest campaign for Madewell, looking effortlessly chic, her trademark. I’m all caught up in the frilly polka dot and printed blouses, beanie hats, sweaters, animal print shoe-boots and transitional shorts. Not to mention, the cute purses. Oh, Alexa you’ve done it again.

Genetic Denim: Canada Gets Love from L.A.

February 11, 2010 - 4:37 am

After such cold weather here in Toronto and the latest snowstorm covering New York (a bad omen for Mercedes-Benz fashion week, kicking off this Thursday), it was refreshing to say the least when I received Genetic Denim‘s S/S 2010 lookbook in the mail this morning. Rays of sunshine practically poured out from the envelope (okay, I’m exaggerating).

Denim alert: Ali Fatourechi‘s jeanswear label, Genetic Denim is coming to Canada (!!!) Check your local Holt’s, Aritzia and TNT for details on the trendy Los Angeles label that has celebrities like Halle Berry, Kate Hudson, and Anne Hathaway in an absolute frenzy over samples. Christmas has come twice (seriously, what’s with all of this snow?!) And if wearing  Genetic Denim‘s new collection here suddenly makes me five inches taller, pin-thin and instead has me stuck in a sunny oasis with a cute male model–I’ll take six of everything. Take a peak at these gorgeous campaign images below. I can’t wait to try them on!

*photos: Genetic Denim

Adiós Black, ¡Hola! Brights

January 11, 2010 - 9:09 pm

To kick off 2010, I spent a week–pseudo wintered, if you will–in the Riviera Maya region of Quintana Roo, Mexico. Leaving snow covered streets behind me, I giddily packed my best beach chic: swimsuits, skirts, flowing tops, and shorts. I eagerly awaited the warm temperatures, sandy beaches and bluer than blue skies.

When I touched down and checked in, I took out all of my clothing from my luggage, hung them on hangers in my hotel room closet and began hunkering down on the evening’s first ensemble. As I filed through all of my outfits, however, I noticed a strange pattern (or lack of pattern, as it were).  I realized almost everything I had brought was black. “No matter,” I thought. “Black is classic, it’s foolproof. You simply can’t go wrong with black.” I skipped along Mexico’s sandy shores, swathed in ebony maxi dresses, scarves, and summer jumpers, my eyes veiled with oversized YSL’s, of course, also black. Before long, I started noticing that people were whispering. In Español. Then my sister piped in. 

“Who died?” she asked.

Well actually, no one did. I was confused. Isn’t black always chic? Isn’t that a rhetorical question in fashion? Soon, I started to notice that I wasn’t the only North American beach comber who looked like they were in mourning instead of on vacation. While our Spanish, English, Italian, German, South African, and fellow vacationers from Hong Kong were donned in neons, brights and (!!!) whites, the New Yorkers there and yes, yours truly were swaddled in that old dark standby.

In fashion, we have a tendency to cleave to black as if it were the single most identity defining shade. In some ways, I suppose we’ve allowed it to become just that. We hear and read similar mantra season after season : “Black = chic,” “Black is a staple colour,” “Black is the new black.” While staying in France myself, the most stylish women in Paris (fashion’s beloved ivory tower) taught me by osmosis that black was the absolute surefire thing to have in your wardrobe. Many women and men there wear it frequently, head to toe. To some Parisians, you simply can’t go wrong with black. C’est impossible! But, my copy of ELLE Mexico screams “¡Rojo Tomate!” hailing sexy, sizzling red as the latest colour to wear. Way before the New Year, VOGUE  España proclaimed it “una prueba de tendencias … el todo poderoso rojo.” In other words, watch out LBD.

This season’s Spring 2010 runways showed us beautiful prints and patterns–polka dots, paisley, stripes in every shade and of course fiery, ravishing red–mixed and matched in every way imaginable. This year, I’m shaking off my darker sartorial shadows and throwing on prints that may, or may not go together. And of course, red. I mean, you simply can’t go wrong with red. With fashion week on the way, let’s see how long it takes Fall 2010 and my favourite Parisian fashion icons to persuade me otherwise.

 *photo (left): ELLE Mexico, January 2010
*photo (right): Vogue España, December 2009 

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