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Street Style: How To Get Shot By The Sartorialist

January 25, 2010 - 1:33 am
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*photo: Refinery29
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Madewell is mad for Alexa Chung

January 20, 2010 - 8:48 pm

According to WWD, Alexa Chung has put pen to paper on a contract with Madewell, the cooler than cool UK brand under the J. Crew umbrella. Fancy that!

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The MTV personality is slated to help create an inspired collection à la Chung, come Fall. And it’s no surprise: she has been much-lauded as the British fashion darling to watch, quickly becoming an international style maven and frequenting the front-rows of fashion weeks in New York, London, and Paris.

Born in Privett, Hampshire, Chung was named a fashion personality to watch in 2010 by VOGUE  back in 2008. Talk about fashion forecasting! The former model posed under Elite Model Management, did editorial spreads for ELLE Girl, Cosmo Girl and walked the runway for Vivienne Westwood’s Spring/Summer 2009 show. Looks like she’ll be a perfect fit for the job.

This firm fashion venture is good news for Alexa, who traded her Union Jack for stars and stripes last April, moving to New York to kick off her new MTV show, It’s On with Alexa Chung (billed as the replacement show for TRL). Shortly after, Chung’s show aired its finale episode on December 17 (!!!).While she’s still under contract with MTV, no word on any new talk shows or TV gigs yet. This could be just the ticket for Chung, who by all reports has the whole effortlessly stylish look down to a complete science. Also, Madewell staffers can’t count how many times they’ve seen Chung shopping in-store, civilian style. Maybe she can get a wholesale discount for being the first-ever celebrity face of the brand?

Check out the Madewell website for the evolution!

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