April 77′s new Paris store, Noise Creation

June 19, 2012 - 8:36 pm

Trendsetters in Paris have much to be happy about: a new president—and a brand new April 77 store location in Bastille.

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OK, so a new French leader isn’t quite the same as a new clothing store—but isn’t it?

April 77 (a style leader in its own right) opened the 7-9 rue de Charonne store in the 11th district (metro Ledru-Rollin / Bastille), a super-trendy area for all kinds of chic types.

Even better: April77 is working with the group of Parisian shoegazers called Noise Creation and have two really cute limited edition tie-dye T-shirts to buy—”April” T-shirt in gray tie dye and “Noise” T-shirt in tie dye multi-colours.

Priced at €40 (about $45 CAD) and available to you dear shoppers at and the brand new rue Charonne store—if you feel like a trip to Paris on the fly. I know I do.


*photos: (c) Yves Mourtada for April 77

Best handbags at Paris Fashion Week

March 18, 2012 - 3:43 pm

Choosing the wrong handbag can make or break your fashion week experience. Trust me! Carry a dressy clutch and you’ll be cocktail ready after evening shows, but you won’t have room for fashion week essentials: a camera, a mini notebook and pen, press kits, little gifts from the designers. Here are a few snaps of lovely lovelies showing off gorgeous purses outside of Chanel’s Fall-Winter 2012 show at the Grand Palais. See more pictures on

*photo: Glynnis Mapp,

What I wore in Paris: Nighttime

March 17, 2012 - 9:27 am

Contrary to popular belief, Parisians don’t dress to the nines when going out. Even though The City of Lights is the proverbial fashion capital of the world, the French sport great preppy basics with a few trendy fashion items: comfy but stylish statement heels, a good pair of jeans. Yes, they sometimes they wear horizontal stripes, but not more than anyone else in the world. Overall, streetstyle a nuit is polished but comfortable. Rarely do girls sport a Kardashian-style bodycon dress or short skirt, and if they do attend a fancy soiree, cuts are way more modest. Classy and always chic. Bare legs are a bit taboo in Paris: sheer, sexy black or off-black nylons in spring and summer are a French girls modus. This makes dressing especially easy for me actually! I have several LBDs but sometimes I just don’t want to wear them! Don’t get me wrong, I love going out and showing  a little leg, but more often than not, I love feeling comfortably stylish rather than overdone.

Take a peek at one of my favourite evening ensembles: I wore this (and variations of this outfit) to nighttime fashion shows, low key dinners in The Marais and out for drinks at Paris bars near Champs-Élysées. A maxi skirt, tissue-thin sweatshirt, vintage leather belt and patent pleather clutch, wedge heels and a bib necklace.

Forever21 grey sweatshirt, black vintage maxi skirt, ASOS wedge heels, vintage black patent pleather clutch, Rachel Roy mixed chain bib necklace, vintage black leather belt


Blog to book: My Little Paris

January 29, 2012 - 10:56 pm

While I plan my vacation trip to France this March (after a year of rescheduling), I’ve been scouring the internet for  good eats and places to go inbetween stalking the stylish on the street during pret-a-porter fashion week. One of my favourite websites by far is My Little Paris. They’ve combed Paris and surrounding cities (Lyon and Marseille) covering top shops, eats and city attractions.  I’ve always considered this site to be the Frenchwoman’s little handbook to France, a real authentic online hub for where Parisians shop, dine and dilly-dally. I also love the cute-and-chic illustrations. Si mignon!

Even better, they’ve since published a new book in English: My Little Paris: the best kept Parisian secrets.

I can’t wait to get a copy of this book and read it from start to finish!

My Little Paris presents its book from mylittleparis on Vimeo.

Oui Oui, Take Me To Paris from moosik on 8tracks.

Irresistible IRO

April 15, 2010 - 3:12 am

This brand re-emphasizes the importance of the luxury T-shirt. The French-based company founded in Paris by brothers Laurent and Arik Bitton, has gained so much popularity in recent months, it has joined the ranks of other haute T-shirt pushers like LnA and T by Alexander Wang.

French brand IRO and its loungy, soft shirts and separates are showing off French style dressing the way we admire it: effortlessly sexy, confident and unabashedly dedicated to quality fabric.

The line has received the seal of approval (not to mention several sample requests) from Kate Moss  and can be purchased at boutiques like Thistle & Clover in Brooklyn and Shopbop, and the 50-piece men’s collection has been plucked up by buyers at Scoop and Ron Herman.

 I’ll take five of each please!

*photos: IRO


Madewell is mad for Alexa Chung

January 20, 2010 - 8:48 pm

According to WWD, Alexa Chung has put pen to paper on a contract with Madewell, the cooler than cool UK brand under the J. Crew umbrella. Fancy that!

The MTV personality is slated to help create an inspired collection à la Chung, come Fall. And it’s no surprise: she has been much-lauded as the British fashion darling to watch, quickly becoming an international style maven and frequenting the front-rows of fashion weeks in New York, London, and Paris.

Born in Privett, Hampshire, Chung was named a fashion personality to watch in 2010 by VOGUE  back in 2008. Talk about fashion forecasting! The former model posed under Elite Model Management, did editorial spreads for ELLE Girl, Cosmo Girl and walked the runway for Vivienne Westwood’s Spring/Summer 2009 show. Looks like she’ll be a perfect fit for the job.

This firm fashion venture is good news for Alexa, who traded her Union Jack for stars and stripes last April, moving to New York to kick off her new MTV show, It’s On with Alexa Chung (billed as the replacement show for TRL). Shortly after, Chung’s show aired its finale episode on December 17 (!!!).While she’s still under contract with MTV, no word on any new talk shows or TV gigs yet. This could be just the ticket for Chung, who by all reports has the whole effortlessly stylish look down to a complete science. Also, Madewell staffers can’t count how many times they’ve seen Chung shopping in-store, civilian style. Maybe she can get a wholesale discount for being the first-ever celebrity face of the brand?

Check out the Madewell website for the evolution!


Paris Fashion Week Brings in Le Bling Bling

December 29, 2009 - 1:25 am

Couture week has never been so sparkly.

The City of Lights and its top jewelery designers are bringing out the bling for haute couture fashion week in Paris, adding haute joaillerie to the its mode schedule. The first-ever luxury accessory showing kicks off in time with the rest of PFW’s seasonal runway shows on January 24, 2010.

We can look forward to private presentations and haute joaillerie from Cartier, Van Cleef & Arpels, Christian Dior, Chaumet, Chanel, Boucheron and Mellerio dits Meller. The houses are penciling in bespoke tête-à-têtes for January 28, 2010, by appointment only.

Now that’s one date not to be late for!