Olivia Bee for Hermès

Luxe brand Hermès is on the hunt for young, under-the-radar bloggers and photographers—who knew? After Dior’s unveiling of actress du jour Mila Kunis as their Fall 2012 fashion muse, Hermès looks to 18 year-old blogger and photographer Olivia Bee for its latest Fall 2012 editorial fashion cover shoot for the brand’s in-house magazine, Le Monde d’Hermès. The Portland, Oregon-based photographer created a dreamy world for the French brand: Hermès scarves-turned-large-bows on her head for a very unicorn-inspired, fairytale-feeling shoot. The Arcadian-esque photoshoot is a celebration of silk scarves and pink hair the brand said via press release—a fantasy-inspired rendition by way of countryside frolicking and flouncing.

The latest edition of Le Monde d’Hermès will be available from September 2012 in all the Hermès boutiques.

*photo: courtesy of Hermès

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