Irresistible IRO

 

This brand re-emphasizes the importance of the luxury T-shirt. The French-based company founded in Paris by brothers Laurent and Arik Bitton, has gained so much popularity in recent months, it has joined the ranks of other haute T-shirt pushers like LnA and T by Alexander Wang.

French brand IRO and its loungy, soft shirts and separates are showing off French style dressing the way we admire it: effortlessly sexy, confident and unabashedly dedicated to quality fabric.

The line has received the seal of approval (not to mention several sample requests) from Kate Moss  and can be purchased at boutiques like Thistle & Clover in Brooklyn and Shopbop, and the 50-piece men’s collection has been plucked up by buyers at Scoop and Ron Herman.

 I’ll take five of each please!
 www.iro.fr

#TKTK#

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