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VIVA LAS VEGAS: WeAr Buyer’s Guide Bonanza

September 4, 2009 - 3:59 pm

Because even the most discerning fashion eye needs a little direction.

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I was in Las Vegas recently for PROJECT Las Vegas ( helping to create and edit the WeAr Buyer’s Guide, lovingly produced–and for the first time ever–by WeAr Global Magazine. Needless to say, my trip was a 48-hour fashion trade whirlwind, so this post will be a bit short.

The WeAr Buyer’s Guide is fashion’s best wrapped up in a free condensed handbook for international buyers. Think of it as a little black book on top world retailers, including the hundreds of labels being featured at the show this year–exclusive to PROJECT 2009. There were two versions of this, one pre-printed for the first day and then another produced on-site for the second day of the show with a special 16-page insert, for your reading pleasure.

But before you read on, think about this for a second fellow hired pens.

Producing 16 glorious pages in 12 hours isn’t easy (that includes reporting and editing folks). But lots of Pinot Grigio, Vitamin D (thank-you Las Vegas sunlight), my boisterous, brainy and beautiful German co-editors at WeAr and my very big YSL sunglasses sure helped the rehab process.

The guide was a success. As they say in Austria: Alles gut!


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  • dagna

    Did you grab a copy, may I please see it? Lovely life, lovely blog!